Do Free Banner Networks Really Work?

There are tons of Free Banner Networks on the internet.  As to weather they are a reliable way to market is dependent on many factors which are

1. The Right Banner - It has to catch the viewers eye and contain a catch phrase that would optimize a click.


2. The Landing Page should be optimized for conversions.


3. Much depends on the number of views.


4. Are the Banners reaching a real audience or part of a surf for points site.


5. Where do other members place the Banners. Are they on the top fold, below, in a inner page?


6. Does the Network allow Targeting and track clicks?

When you sign up with a banner network, you will be given a code to insert on your site.  This code will serve up banners on your site from the network. If you sign up with many Banner Networks, that's a lot of banners and can be a problem as to which it could pollute your site and become a destraction to your visitors as well might as the site may suffer from Googles <...